Tuesday, October 26, 2010

Deep Enough?

Chevrolet's new slogan is apparently "Chevy runs deep."

Huh?

Mickey Kaus: "What is there about Chevy that runs deep? Red ink? Work rules? Influence in the Obama administration?"

UPDATE: The slogan also reminds me of the Live song "Deep Enough," part of the time-honored driving-is-like-sex genre (it's in The Fast and the Furious). Sample lyric: "Does he run it deep enough / to take you there?"

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