Chevrolet's new slogan is apparently "Chevy runs deep."
Mickey Kaus: "What is there about Chevy that runs deep? Red ink? Work rules? Influence in the Obama administration?"
UPDATE: The slogan also reminds me of the Live song "Deep Enough," part of the time-honored driving-is-like-sex genre (it's in The Fast and the Furious). Sample lyric: "Does he run it deep enough / to take you there?"